Podcast Marketing: 6 Sure-Fire Ways to Grow Your Audience

Gunjan thakurJune 7, 2021

If you want to connect to the audience then an extraordinary way of doing this is podcasts. For listening to you the people just have to tune in. It doesn’t matter whether they are purchasing an item, doing exercise or driving a car, they can listen to your podcast while performing any activity. These can help in grabbing the attention of the people in a much-improved manner. On most of the channels of social media the people whose activity is high are basically the listeners of podcasts. The people who use social media can find several brands and companies on it. It has been found that these brands and companies are mostly followed by the listeners of podcasts.

Now I am going to describe 6 sure-fire ways to grow your podcast audience.

1. Always follow a unique strategy – The success of a podcast depends a lot on its name. So, you need to give proper consideration to it. If you will give it a unique name then the chances of people to listen to it increase. The people will easily get you if the title of the podcast is strategic. Gather information about the individuals who want to listen to your show. To which industry they belong? While searching for your show, is there any particular title that they type in to listen to your show? After getting all this information, give your show a unique title.
2. Do proper planning – In order to get a good ROI, it is necessary that the info in your show is relevant and helpful to the people. If it is not like that then nobody will subscribe to it. Your purpose of making the show need not to be selling the stuff only. Give that advice in your show which is based on reality so that the listener takes interest in it.
3. Plan to promote your show after it has been launched – Don’t think that after releasing a single episode of your show the people will subscribe to it. So, before launching your show you need to record at least 10 episodes and then release it. If you will do this then you can enjoy a number of benefits:

• As compared to a single episode, the 10 episodes have more chances of leaving a good impression on the listeners.
• 10 episodes will help in keeping the people attentively listening to your show and then they can subscribe to it also.
• By doing this your credibility among the listeners can increase.

4. Do its SEO – By doing the SEO of your podcast you can grow your audience. You need to do a thorough research so as to find the long-tail keywords in which the listeners take much interest and type these keywords for the purpose of listening to your show. Then use these keywords in your show’s content. In addition to this you can do some more things like:

• Embed videos in your content
• Add tables and graphics in it
• Use a greater number of words

Make sure that the listener gets that thing for which he is searching on the internet.

5. Leverage LinkedIn – You can get a lot of benefits if you use LinkedIn and are active on it. It will help you a lot if you are creating podcasts for B2B purposes. Its benefits are:

• It will provide you some fresh opportunities for doing business
• Here you can take the help of experts for answering the questions related to your industry
• You can use your network for the purpose of sharing knowledge
• With this the audience of your show can grow in number
• A number of podcasters will take interest in connecting to you
• You will have a better understanding of the people who have listened to your show earlier

6. Take benefit from YouTube – On YouTube you can publish those episodes of your podcast in which you are taking a complete interview of a famous person. You can optimize videos on YouTube by:

• Adding a video on YouTube that is related to your show
• Using a title for your show in which there is a targeted keyword
• Using thumbnails in YouTube so as to attract the listeners to your show

If you are running an online business and you want to increase your ROI by using various techniques of digital marketing then it will be good for you to contact a digital marketing company.