Types of Backlinks You Need to Start Building Today
Even though markets continue to grow and evolve rapidly, one factor that has remained steadfast is the usage of backlinks to improve search engine rankings for businesses. Building and using backlinks is probably one of the key aspects of using SEO.
Source: Backlinks by Nick Youngson CC BY-SA 3.0 Pix4free
By getting a good number of backlinks from reliable and trustworthy websites, businesses can prosper in the online platform. Not just the number of backlinks but also the kinds of backlinks become important to improve your rankings in the search results. Be it the escape room Bangalore, a healthcare organization, or even a travel and tourism agency, backlinks are found immensely helpful for all.
Out of the different kinds of backlinks that you can choose from, you need to know which ones would appeal the most to your business. Hence, to come to the right decision, detailed knowledge of the types of backlinks is essential. And we are here to help you with that. So, let’s get started!
Table of Contents
1.Guest Blogging Backlinks
One of the most straightforward and certain ways to secure a backlink for your website is through guest posting. Creating and posting content on another high-quality website allows you to incorporate an editorial backlink to your website therein. As you go on to create high-quality content for other websites, you will be able to gain trust and value for your website considerably!
For this, you can either start by creating a valuable guest blogging website and thereafter work on outreach. It is by mastering guest blogging outreach that you can secure good-quality backlinks to thereby promote your own website.
2. Editorial BacklinksÂ
Another great way of securing a backlink is also by getting an editorial mention. This happens when another high-quality website wishes to link your website in its content.
Some of the general ways an editorial backlink may be included are as follows:
- By citing someone or something from your company as a piece of information
- By citing your website as a piece of extra information
- By interviewing someone from your company
To secure editorial mentions, ensure that your website produces high-quality content, which other companies and brands would also like to talk about.
3. Relationship-based Backlinks
Just as the name suggests, these backlinks can be obtained by harboring a good relationship with journalists or other influential individuals or brands in the market. When any such person wishes to link your content while writing their own, you can secure a relationship-based backlink.
You can also reach out to the website that is referring to yours as a source to transform your editorial backlink to a relationship-based backlink. You can also start pitching in high-quality content to establish a good relationship with a potential webmaster or journalist.
4. Business Profile Backlinks
Upon creating an online profile for your business, it would be a good idea to include a link that redirects the audience to your website. By starting to create and include such links on social media profiles, industry-specific directories, or in business listings, search engines can recognize your website as one of good quality.
You can easily do this by creating business profiles on review websites or famous directories in your industry.
5. Acknowledgment Backlinks
Yet another useful way to improve your rankings in the search engine results is by securing an acknowledgment backlink. You can get such backlinks generally when your business has sponsored an industry event, has representative speakers, or otherwise.
By taking advantage of backlink checkers, you can easily secure an acknowledgment backlink for your website. With the use of a relevant backlink checker, you can identify the websites from where your competitors generally secure backlinks. Doing a proper analysis in this way will help you to strategically plan and secure acknowledgment backlinks.
6. Free Tool Links
By offering a free tool to other websites, you can get a backlink to your website. A free tool can be anything from a basic tool (like an auto loan calculator) to a scaled-down version of a premium tool (like Alexa’s Site Overview). Start devising a free tool that other websites are likely to find useful. Then, if they do, they will link them to their website!
Find out websites that are most likely to find your tool to be useful. After that, you can use your guest blogging outreach to reach out to them and see if they would feature your free tool on their site.
7. Badge Backlinks
The badge is an award given by other websites and works to demarcate your status in the market. By linking your website to others who have a badge, you can rest assured that your website will be checked by more people than before.
To get such backlinks, simply look for websites that you can club together as one and create a badge. While you do this, always keep in mind that the more you link your site to branded websites, the more views your content is going to secure.
Conclusion
The kinds of backlinks listed above are some of the most useful ones that businesses tend to work with. Be sure to try and work on securing these backlinks, and you will see significant improvement in your search engine rankings. Also, be open to exploring other kinds of backlinks and see if they work out better according to your business requirements.
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