A Guide to Explainer Videos: 3 Things to Know

Gunjan thakurApril 2, 2022

Explainer videos are a modern and effective digital marketing tool that will help enterprises to effectively communicate messages to their target audiences. It is a valuable method to disseminate information through a compelling storyline and illustrations. Explainer videos are short 60-90 second business video that carries the power to quickly disseminate information to your audience in this fast-paced world. Hence, it has become an essential component of every marketing checklist. Businesses use it as an elevator pitch to speed up their sales process and increase their customer base.

Integrating software to create animated explainer videos will help you streamline the development pipeline. Once you have the necessary information about your video objectives, data on target customer demographics and requirements, and their pain points, you can prepare the story. It must strike a chord with the audience and include an important call to action to bring them into the sales funnel. With the right software, easy-to-use templates, and drag-and-drop features, you can create illustrations and storyboard them. You can input the voice-over, music, and background effects into the video. Final editing is necessary to ensure the quality of the output. The post-development process involves steps to effectively market the video on digital channels to attract ideal leads.

Explainer videos have a bright future in digital marketing. Combining both the audio and visual formats appeals to customers’ sensibilities and engages their attention. With the right input, potential customers can easily remember and recall the information from the video. Therefore, explainer videos serve the sales funnel much better than a marketing mix that simply relies on text content. It encourages viewers’ engagement, thus helping to improve the time on site.

You can leverage explainer videos in various ways.

• Sales pitches: You can use an explainer video to pitch a new product or idea. It will enable potential customers to investors to thoroughly understand its core value proposition.
• Shows/conventions: For trade shows and conventions, you can create an explainer video to support your project. It can run on a loop on a screen behind you and help put your message across quickly.
• Email marketing campaigns: Integrating explainer videos in your email marketing campaign to boost customer communication. It can help you nurture leads or encourage engagement.
• Email Signatures: When you reach out to your potential customers, your messages may get lost in the noise. Using explainer video email signatures enables you to demonstrate your product and improve the impact of your mails.
• FAQ Videos: Using FAQ explainer videos enables you to provide succinct answers to the frequently asked questions. These videos are easy to refurbish. Thus, based on current requirements, you can update the content and ensure that it is relevant.
• How-to Videos: The how-to explainer videos enable you to elaborate on a given topic with greater clarity and without any hint of unambiguity. A good explainer video should focus on both the “why” question and the “how.” It will enable the viewers to effectively grasp the dynamics of the concerned product, service, or even internal processes.

Tips for creating an Effective Explainer Video

• Keeping your explainer video simple and original will enable you to drive viewership. It must include necessary points and should not beat around the bush. The target users should be able to easily grasp this information. The plot, visuals, and sounds must reinforce the key message and tone of your brand. Brief screen time is critical so that viewers will not lose interest.
• Typically the explainer videos are 60 to 90 minutes long. You need to make each second count. Insert bite-sized and to-the-point information. Define the optimal length for your video, divide it into short sections to capture each idea. You can provide a brief recap towards the end so that its message is intact.
• Whether you have a new product, app, or web service, the explainer videos must focus on its benefits and not the features. It is the distinct benefits that will captivate viewers’ attention.
• Focus on SEO benefits. The location of your explainer video, be it on the homepage or on a product landing page, can drive traffic from target leads. Considering the SEO benefits of your explainer video can help you optimize it. You can add transcripts and captions to the video. The search engines can index and rank it, thus improving its searchability. Including an appropriate thumbnail, generating high-quality backlinks, and adding a sitemap contribute to its SEO benefits.

Why is an Explainer Video so effective?

• Customers prefer video over text to know a product/service. Thus, these videos are highly customer-centric.
• You can easily share explainer videos on different platforms.
• Within a short time frame, it gets to the point quickly.
• It helps improve SEO and increases organic traffic from search engine results pages (SERPs).
• These are cost-effective.
• Explainer videos are optimally beneficial for mobile marketing.
• You can easily track ROI from explainer videos.

To Conclude:

Explainer videos are thus an excellent way to reach the current customer and enable the new customers to discover you. These are a great investment and can help you improve your digital marketing prospects.