A Simple Guide to Increasing the Number of Instagram Followers
Instagram is one of the most popular social networking sites, which makes it a hotspot for brands. While engagement with brands across other platforms remains at a staggeringly low percentage, Instagram has shown to provide 58 times better brand engagement than Facebook. Hence, you cannot ignore the impact that Instagram will have on your business.
However, to be able to see those numbers, you have to improve your follower count. Instagram has over 200 million users, so it is not that hard to gain followers, you will need to know which tricks you should employ. Here is how you can do it.
Table of Contents
Be more creative with your hashtags
When you caption your photos with just a single hashtag, it is boring and generic. Ensure that you come up with an interesting caption and then incorporate your hashtags into them or even after them. Whatever you do, make sure that it is enjoyable rather than a desperate attempt for you to get your post noticed.
Use your bio URL
The link in your bio is an excellent way for you to direct the audience to a particular page. While it may be tempting for you to insert your web page’s URL, why not mix it up a bit? If you have new products/services/ content, then make sure that you incorporate that in your bio to guide more people to that page.
Interact with influencers
Find and follow the relevant Instagram influencer for your brand, and make sure that you turn their post notifications on so that you can engage more with them. This way they will notice you and perhaps be interested in your service.
Marketing Sweets can help you improve your Instagram strategies and more.
6 Types of Social Media from Which Your Business Can Reap Benefits
Social media is essential to help you improve the online presence of your business. Without a social media problem, you will not have an effective way to engage and communicate with your audience. But, there are many other useful social media platforms out there which can be used for a variety of purposes. If you haven’t had the desired results on one platform, don’t be afraid to reach out and try others.
Here are the different types of social media platforms which can help your business. To learn more about how social media can help you, and how to use it effectively, you can contact reputable providers of social media management Brisbane.
Social Networking
Sites like Facebook and LinkedIn are popular social networking sites, and they are quite important. Such platforms not only allow you to create brand awareness but also connect with other businesses, customers as well as act as a powerful lead generation tool.
Media Sharing Networks
Popular examples are YouTube, Instagram as well as Snapchat. Here the focus is not on text content but rather different forms of media. This is an excellent way for you to engage your audience since no one likes to read large chunks of texts. With a video or a picture, you can convey a message succinctly.
Consumer Reviewer Networks
TripAdvisor, Zomato, and Yelp are popular examples of this. A customer is just as likely to trust a review posted online as a personal recommendation. Now there are sites to review everything. And these sites can help your business by attracting positive reviews. By handling positive as well as negative reviews effectively, you can portray a positive image for your brand.
Blogging Websites
Of course, WordPress and Blogger are the most popular blogging websites, but Medium and Tumblr are not too far behind. These platforms allow you to publish your high quality content in a way that inspires readers to engage and comment on your post. If your marketing strategy involves using content, then you are in dire need of a blog.
Content Curation Networks
Platforms such as Flipboard and Pinterest can open new avenues for you to generate leads. These sites foster creativity and create brand awareness. They use visual content, and one way in which you can boost brand awareness through these websites is by making them bookmark or Pin friendly.
Interest-based Network
There is a platform for everything. If there is a platform which is solely devoted to the service you provide, then it is essential for you to be on that network. A popular example of this would be Goodreads. If you have visited the site, then you may have noticed that it often links back to various sites where you can purchase the book you are looking at.
If you want to learn more about social media and how you can use it to your advantage, visit Marketing Sweets. Here, you will be able to build your brand awareness with expert help. The team will guide you regarding the most appropriate social media platforms for promoting your business.
No Comment