10 Reasons to Keep Your Website Designs Simple

Gunjan thakurJune 21, 2022

The design and outlook of your website say a lot about your business. Even if you own a personal blog, website design is a way of communicating with your audience. 

Stuffing your website with features that don’t match the theme wastes time, money and effort. There are several reasons we recommend that you keep your website designs simple. 

You can save money while also making your website have a minimal look. Remember, the look of your website attracts customers, but their goal is to choose a product to buy. If your website design takes time to load and navigation is complex to understand, you need to change it. 

List of Main Reasons to Keep Your Website Designs Simple

#1) Minimalistic Look

The look a simple website gives to your page will surely look attractive. Although it depends on your brand’s nature, a simple website can go along with any business. 

Adding several layouts and various combinations of graphics can make your website look heavy! Minimalism is quite the trend, and keeping your website designs simple can do just that. 

#2) Professional Interface

You can cringe your audience with an over-the-top fancy website! Your website is a way of communicating to your audience, don’t waste this chance. If you are an event management business, give your website a slightly engaging look, but don’t overdo it. 

On the other hand, if you offer software services, don’t add too much color. Leaving white spaces is a key to giving your site a professional but satisfying look. Remember, you don’t need to add too many images unless you offer photography services! 

After all, a website is just another medium to meet clients for businesses like insurance advisors, software houses or some such work. 

#3) Well-defined Categories

The important grids or categories can go missing in much fancy stuff. Therefore, keep the important things right in front. This effort will help your target audience go where they want after one click. 

A simple website design might also help the customers understand it better. This strategy can also lead to greater engagement from your customers and thus, boost sales. 

The more concise you display information on your website, the easier your customers will find it to place an order. It would also help your business communicate other codes and promotional offers to the market. 

#4) Easy Navigation

This tip relates to not only navigating around the product images but also around the website as a whole. Moving from one page to another should be as easy as sliding magazine pages for your viewers. 

Moreover, having a simpler website design can also ease the purchase process for users. If you wish to have your website designs simple, there are many freelancers or agencies you can contact. The bespoke web design agency is one option for simpler and concise website designing. 

#5) Save Cost and Time!

Heavier designs require more effort and are time-consuming to make. If you want to minimize costs and boost sales in the short run, there is no better way than opting for a less complex and simple web design.

A business can save a great amount of time which can then be invested in effective sales and marketing strategies. 

#6) Heavy Designs Can Cause Distractions

Your audience can also be distracted because of too many effects, layouts and colors. Besides, if your website takes too long to load, the viewers may switch to the competitor’s page! 

So make sure you don’t make a template that is too fancy or distracting for the customers. 

#7) Easy to Use On Smartphones

Most business templates are easy to use on smartphones as well. However, getting a design that is not friendly for smartphone users will likely lose sales. 

No one opens their laptop to shop or place orders these days. You have to make sure your website is easy to access both from the office and the bedroom. 

#8) Conversion Becomes Easy

If you wish to make your website designs simple and easily accessible on mobile phones, a better idea is to convert them to an application. You can convert websites with fewer features and less complex into apps 2x faster! 

Who likes to carry out an extra expense on designing the app? Just have your website simple enough for it to convert to an app. 

#9) Less Loading Time

Finally, if your website takes minutes to load, that’s too long for the customers. For your business to reach out, you need to have a website that runs fast as a leopard! 

After all, loading time can ease up your customers and offer your competitors an edge. Most importantly, the main page and menu should be the easiest to load. 

#10) Check Competitors’ Websites!

This tip is not to take ideas from the competitors but to research how to stay unique. Remember, making your website as fancy as a dining hall is not the only way to look impressive. It should not be the way at all. 

You must keep your website designs simple and ‘to the point’ to look different from others! 

Conclusion:

Now that you know the perks of keeping your websites less complex don’t stress out over ‘adding life to your page. Just add what’s needed, and that will boost your sales.