Dos and Don’ts of Hosting a Successful Virtual Event
We got accustomed to online events in times of adversity. However, it’s the advantages and conveniences coming with online events that got us used to them, and now that even if we have an option of going back to the age-long traditional way of hosting events, we will prefer staying with online events. We all know online events as the kinds of events that are hosted in a web environment rather than being hosted at a physical venue. Online events don’t require the attendees to leave their homes and travel to attend the event. The organizers can simply set up the event from their homes, and the attendees can attend them from theirs. Online events eliminate the need for traveling and spending hefty sums of money, providing utmost comfort to both parties.
Since the medium of hosting virtual events is virtual event platforms, they are much cheaper than regular in-person events. Moreover, as we said, they are quick and allow the audience to attend the event from all corners of the world. Online events, also known as virtual events, became prominent when the world was dealing with the deadly coronavirus, as the human movement got restricted, and there wasn’t any other way left to stay connected.
Though virtual events can be set up quickly and are not as demanding as regular in-person events, they still require effective planning and strategy. There’s no way that you can compromise when it comes to planning.
As an event organizer, there are a few do’s and don’ts that you should always keep in mind to ensure the smooth execution of your virtual events.
In this blog, we will share a few points that you need to consider every time you are hosting virtual events. Though these tips are very obvious, organizers neglect them sometimes, which results in the success and impact of the overall event. So, without any further ado, let us get straight into the blog.
Do’s of a Virtual Event Planning:
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Boost Attendee Interactivity:
The reason people attend events is to connect with others and expand their networks. With physical events, connectivity and real-time interactions were never an issue, and the attendees could do that smoothly. However, since virtual events are held through the screen, the attendees feel they are less efficient when it comes to connecting and boosting networks. But, it is not true. Virtual events are as efficient in providing real-time interaction opportunities, given the Customizable virtual event platform that the organizers have picked comes with networking and audience interactivity tools. Hence, if you want to attract more audiences to your brand, we recommend you provide as many networking opportunities as you can.
Keep it Simple:
If you want your audience to enjoy the entire event experience, you must keep everything as simple as you can. Nobody likes complexity; Moreover, no one has got enough time in the world to go through a complex interface to attend an event. In addition, not all your event attendees will have advanced technical knowledge. Hence, you should try to reduce the complexities of the virtual event and select a user-friendly virtual event platform. Eliminate all the unnecessary steps, and deliver the virtual event hassle-free. To make things easier for your attendees, share a how to access the virtual event platform guide with them.
Keep the Audience Engaged:
If you are hosting virtual events for a long time, you might know that it isn’t enough to get your attendees to the event. You also need to ensure that they stay on the platform till the end. Audience engagement rates are one of the most crucial factors that will help you decide the success of your virtual event. Keep your attendees engaged throughout the event, and for that, you can include segments and activities.
Take a Post-Event Follow Up:
Another thing that is a must-do at a virtual event is taking a post-event follow-up with the event attendees. It is a great practice that most event organizers generally overlook. It will help you get the reviews of your event attendees and bond with attendees.
Don’ts:
After knowing things you should do at a virtual event, here is what you shouldn’t do:
Don’t Pick the Wrong Virtual Event Platform:
The first thing you should never do while planning a virtual event is pick the wrong online event platform. Since there are a plethora of virtual event platforms available, it is common for the organizers to choose the wrong platform. Hence, it is advisable to conduct some research, compare a few options, identify the features, and pick one platform.
Don’t End Up Ignoring the Exhibitors:
Sponsorship has been one of the most reliable methods to maximize the ROI of a virtual event. Having a well-known brand sponsoring your economic virtual event can change the dynamics of your entire virtual event. Hence, it is important to tap on some brands to sponsor your event. Also, while doing so, ensure you provide them with enough branding opportunities. It will help them expand the reach of their brand.
Don’t Forget to Incorporate Social Media:
The next thing you should never do is forget to incorporate social media into your planning. Social media dominates today’s world, and you should definitely use it in the execution of your virtual event. Social media is one of the most reliable methods to expand the reach of your brand significantly. You can create hype in the market about your virtual event with the use of social media. Moreover, you can reach out to influencers and collaborate with celebrities, and ask them to promote your virtual event on their social media. It will help you attract more attendees to your virtual event.
The intent behind creating this guide was to help you understand things to host a successful virtual event. There are a few things that you should definitely include in your virtual event. However, there are also a few things that you should never do. We hope this guide has cleared all the doubts regarding all the strategies. So, what are you waiting for? Host your virtual event today, and taste success yourself.
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