How to Wow Customers and Make Them Your Brand Advocates?
Every digital marketer puts their best efforts into creating a solid marketing strategy to capture more and more leads and convert them into customers. A very few invest their time and energy in retaining and delighting them. To make your brand memorable, it is important to give every customer who has done business with you a reason to talk about your brand publicly and become your loyal, repeat customers.
Many marketers think that giving a positive emotion or mentioning them is enough to appreciate your customers. However, that is exactly not the case. You need to go the extra mile to entertain, delight, and exceed customers’ expectations to strengthen your brand image and win the hearts of your customers.
If you are wondering how to convince your customers to buy from you again, here are a few creative ways to let your customers know your brand cares about their loyalty and produces a wow reaction.
Let’s delve into them.
Table of Contents
Feature Customers on Your Website
It is a great idea to feature your customers on your website, blog, Instagram, Facebook, or other social media channels and make them feel that your brand values its loyal customers. When you highlight your customers in your story or blog post, it will not make them feel valued, but it will also improve your brand authenticity. It also shows your company is proud to have loyal customers and encourages other customers to submit their stories so that they can get featured on your website.
Furthermore, featuring images of your customers while using your products in action serves as social proof that strengthens your marketing efforts. It will show your potential customers that people love your brand and use your products to solve their problems.
Offer Discount Vouchers or Coupons
Sometimes writing a thank you note is not enough to delight and appreciate your customers. Consider sending them discount vouchers they can avail of for using your services or products.
Many small businesses can’t afford to send personalized gifts or offer free services or products to their customers. Offering a 50% OFF, discount vouchers or coupon code would be a great idea to build a strong relationship with your customers. It shows you care about your customers and do your best to break expectations and delight them. If you are a service-based company and provide web design services, offer a free consultation to your potential clients and give them an additional service to encourage them to become your regular clients.
Send Customized Company Swag
A survey suggests that people remember those brands that give them promotional products more than those who advertise their brands via online marketing. Not only does it give you a great opportunity to win customers’ hearts, but it is also a result-driven advertising strategy to promote your brand. Be careful while choosing your company’s swag items; every brand is different. Sending creative corporate swag gifts will spread good vibes and show gratitude to your customers.
There are hundreds of customer appreciation gift ideas that you can utilize to make your customers happy. T-shirts, jackets, caps, water bottles, phone wallets, car clips, phone holders, notebooks, pens, cotton bags, portable chargers, power banks, and headphones are a few corporate swag items that you send to those customers who made a purchase. These gifts with your brand’s logo will mean a lot to your customers and every time they use the product; it will remind them of your brand.
Notify Them About Your Upcoming Sale
You want your most loyal customers to get notified about your upcoming product upgrade, sale, exclusive deals, or anything exciting that is going to happen. These customers purchase from you most frequently and invest more in your brand, it is your responsibility to give them the red-carpet treatment and show them extra attention.
According to the recent survey conducted by Statista, more than 49% of customers love to receive promotional emails from brands they like most. Many marketers think that informing your customers about your upcoming sale or special deals is a very effective customer acquisition and retention strategy that helps them achieve the desired results.
Launch Customer Loyalty Programs
It’s no wonder that offering a customer loyalty program is the most effective way to show your customers that your brand loves By incentivizing customers with rewards when they make a purchase can keep them interested in your brand. When you provide users with special deals and reward them with your best services, it will keep them interested in what your company has in store for them.
Customer loyalty programs, if done right, can boost your business ROI by increasing the list of your loyal customers and enticing them to do more business with you. Sephora’s Beauty Insider Loyalty Program is one of the best examples of reward programs that offers a wide range of benefits to its customers. Sephora is making the most of this loyalty program and successfully turning its customers into brand advocates and repeat customers.
Reward Your Social Media Fans
You should reward those customers who actively mention your brand on Facebook, Twitter, Instagram, and other social media channels. This technique will not help you acquire and retain customers, but it will also encourage other people to use your products or services.
Final Verdict
So, these are a few outstanding ways to show your appreciation to your loyal customers. Your brand can show your thankfulness by choosing any of these actions and give them a sense of pride in doing business with you.
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