Role of Social Media In Face Lifting Modern-Day Businesses

Gunjan thakurJuly 21, 2022

MNCs and significant brands worldwide use social media marketing to promote their business. They come up with different strategies to make their product and services reach out to their target consumers. These days, from retail stores to online assignment writing services, take help from social media to find customers and generate revenue.

Previously brands took the help of TV and print media to promote their businesses, but things have changed. As of 2022, there are 42.2 billion people globally who use social media. And that is the reason brands are using Instant Assignment Help this inexpensive and effective way to reach out to half of the world’s population.

But has it ever come to mind how companies use social media to increase their brand awareness and profit? i Let’s discuss the role of social media in business.

1. Increase brand awareness: Half of the world’s population is present on social media. Therefore, brands use social media platforms like Twitter, Instagram, Facebook, and Youtube to increase their brand awareness.

You may think people only connect with brands and companies they already know. However, 83% of Instagram users have said they discovered new companies from this platform.

Stillhouse Spirits ran a Facebook campaign, achieving a 17-point lift in ad recall.

1. Humanize your brand – Through social media, always talk about the people who made the brand. Post videos like ‘A day in the life of our CEO’ or ‘How employees work at our company.

Try to also talk about the customers who benefit from your services and products.

In this way, people who have not purchased anything from your company will be able to trust and buy your products or services. Always remember that authenticity builds trust. And social media can be considered one of the best ways to show the stakeholders involved in the business and talk about existing customers.

1. Make short videos – You may have noticed that most social media users watch reels on Instagram these days.

Reels are short videos you can make and post on the company’s official Instagram handle. If you want to reach out to a young audience, try to follow this suggestion. If you don’t know how to make reels, you can learn it from Youtube easily.

1. Post frequently – Research has shown that almost 70% of people log in to their social media accounts at least once a day. As per the research done in 2021, 49% of the people admitted that they log in to their social media accounts multiple times a day.

Brands always post frequently if they want to be on the list. Try to keep the posts entertaining and informative.

The more you post, the more will be the chances that your followers will see the posts and make purchases.

1. Increase web traffic – You can increase the web traffic of your website using several social media channels. For example, you can share the links to blogs and articles from the company’s website on different social media platforms.

It can be considered one of the best ways to get readers to read and increase website traffic.

1. Generate leads – Previously, companies used to call people and generate leads. Social media is the best place through which companies can reach out to people who belong to their target audience group and generate leads.

The page admin will first have to list the names of the profiles, then message them, inquire about them, and ask them to purchase their products.

Generating leads through social media is not easy at all. It takes time, but social media will help the company to generate leads with less effort.

1. Boost sales – Social media accounts are vital to the sales funnel. This is another process through which a company can turn its followers into customers.

Most people these days search for products and services through social media. Before buying or purchasing a product, they search for the same on Youtube or Instagram.

1. Influencer marketing – Brands hire people with a certain number of followers to promote their products or services. This is called influencer marketing. Social media influencers have millions of followers.

As influencers, they must promote the products or services of the brands they are hired for by making attractive videos and stories.

Several brands like Nike and Adidas collaborate with athletes like Lionel Messi and other famous personalities to promote products online.

1. Chance to go viral – Viral is used in social media when a video or photo receives too many likes and shares. Every time brands post something; it is a chance for them to go viral. To go viral, your content has to be unique.

If your current followers like the content, they will share it; thus, many new people will be aware of your brand.

For example, a video was made by Playstation in Japan to promote the game ‘Gravity Rush 2’. The video showed two sisters and a gravity-defying cat drawing the views in. This 30-second video went viral, and the game was a super hit.

Summary

These can be considered the best nine ways a business can use social media and go big. The company has to make sure that the videos and photos they are posting are not hurting the sentiments of a particular community or religion. That will put a negative impact on the customers, and your sales may get affected due to it.

It is always best to hire a social media marketer. They will develop strategies according to the industry and competitors present and help you to generate leads.

Author bio – Olivia Chiote is a professional social media manager. She has been a part of some amazing Facebook campaigns. Miss Olivia Chiote is also associated with MyAssignmenthelp.com and delivers assignment writing services to students. In addition, She has interests in Soccer and swimming.