Top 12 PRINCIPLES and Types of Web Design
Table of Contents
What is Web Design?
A design of a website that is displayed on the internet, usually refers to user experience aspects. Basically web design means focusing on User Interface(UI) & User Experience(UX) on a web page for creating easy ways of interaction.
TYPES OF WEB DESIGN
 → Single page – Single page designs are websites that convey all of their information through a single webpage. It can be as long as the designer wants, allowing the user to scroll down in order to see all information.
 → Static website – this website has little to no user interaction, and the design is generally consistent in all the platforms.
→ Dynamic website – Unlike static websites, it allows users to interact with the material
On the webpage, creating a colorful and user-friendly website design.
 → Responsive Design– A responsive website design changes its layout and display of information depending on the size of the browser.
 → Liquid design – A liquid design behaves similarly to responsive design but it doesn’t change according to the size of the browser.
 → Fixed design – A fixed design brings uniformity to create a web page that doesn’t change no matter the size of the window or screen.
TYPES OF WEBSITE LAYOUTS
 → F- shape layout
Scientific studies have found user usually move their eyes on the web page in E or F pattern, these types of layouts are most common for websites that have lots of options for users to choose from
 →Z- shape layout
It is very similar to F shape except here the websites have a singular goal such as having a consumer sign-up for a service or buy their product by resting a button to transfer them to the next step of said procedure.
 →Split screen
A split-screen layout helps the user to choose from two different segments from the website such as a shopping website where they can buy clothes quickly and continue exploring the site.
→Fixed sidebar
This layout places a stationary side of options on either side of the webpage which helps the user with quick and helpful navigation.
Asymmetrical layout
This layout helps the designer to direct users’ eyes to a certain area with uneven design, one page larger than the others.
WHAT ARE THOSE TOP 12 PRINCIPLES OF WEB DESIGNING?
1. WEBSITE PURPOSE
The website needs to be user-friendly and should assist the needs of the user. Having a basic simple intention on every page will help the user interact more. One should be clear of the purpose, is it a guiding website or entertainment or product selling website. The core common purposes of websites are?
→ Generating leads
→ Sales and Aftercare
→ Building Reputation
→ outlining the expertise
2. SIMPLICITY
If considering user experience and usability of the website below are some ways to achieve simplicity through design. There are multiple web design institutes in Surat and all over the world that would definitely teach you this point. In fact you may find a lot youtube videos covering this topic when you do learn about web designing.
 → COLOR – Color has the power to connect and it is important to find a color palette that fits and suits your brand well, pleasing colors encourage user interaction
 → TYPE – Typography plays a vital role on the website as it visually depicts the brand voice. Try using a maximum of 3 different fonts on the website.
 → IMAGERY – Every visual aspect used on the website includes photography, illustrations, videos, and all forms of graphics. All visual aspects should be expressive and capture the company’s spirit. First impressions always matter so using high-quality images and clear images can help create an impression of professionalism.
3. NAVIGATION
Navigating is a guiding system used on websites where visitors find what they are looking for, if navigation is confusing the user will find what they need somewhere else. because navigation is key to retention.
4. SHAPE PATTERN READING
As stated before most people read from the top left corner to right making a pattern of F/E, an effective website will work according to people’s natural pattern.
5. VISUAL HIERARCHY
It is the arrangement of visual aspects in order of importance, it can be done by size, color, imagery, contrast, typography, texture or style. One of the most important functions of visual hierarchy is to direct users to the most important information.
- CONTENT
An efficient website includes both great content and design, using captivating language and engrossing content can retain the user and help convert them from visitors into customers.
- GRID-BASED LAYOUT
Sorting the elements into a grid helps to keep the page clean and organized. Grid-based layouts arrange content within columns, sections and result in a pleasing website.
- LOAD TIME
Buffering of websites can lose potential users, fifty percent of web visitors expect the website to load within 3 sec. Optimizing the image sizes can help the site load faster and retain users.
- MOBILE FRIENDLY
Using a responsive layout to make your website can easily help in retaining users as people are using phones and other gadgets to browse the web.
- COMMUNICATION
In the fast-paced world, people want information quick and understandable which can be easy to read and understand. Using headlines, sub-headlines, bullets instead of long paragraphs are a few effective ways of communicating
- SEO Friendly
SEO friendly means google or any other search engine can find each page on a website efficiently. So the website can keep the traffic on the page longer.
- Social Media
Social media is an ideal way to bring traffic to your website – no matter its location.
It helps you to interact with your audience and engage with them. Social media play an important role in the development of the website, as long as it has a captivating web design
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