What is Dam and Why Should Marketers Need To Care about It?

Gunjan thakurJanuary 20, 2022

The Digital Asset Management System are also known as DAMs. This is a software program that actually stocks, categorizes, and permits the more active use of a company’s complete library of digital assets. 

The DAM is also a single source of certainty, where the marketers can discover each related version of the media assets, which have been made for the brand that includes audio, video, images, photographs, PDFs, and also virtual reality or any other cutting edge formats. The advantage of the DAM is that these assets are affixed with Metadata.

How COVID Increases DAM Adaption Among Enterprises? 

The further benefit of a DAM is giving information about anything which the marketer may need to understand before using an asset such as whether the organization owns a perpetual right to utilize a photograph, whether the legal team has approved a video and the white paper or infographic has been verified to guarantee it complies with the design standards of a brand. 

In 2020, most enterprises are utilizing DAMs in a wide variety of ways. The marketing agencies may leverage a DAM technology to assist their customers to maintain consistency all over in-house content and innovatively created by partners. Even B2B businesses may utilize DAMs uniquely, grabbing the benefits of a centralized hub for collateral of sales as well as event marketing materials.

Now, the work from the home boom and we have viewed emerge from the COVID-19 pandemic is also an element in the developing importance of a DAM. Even the companies have come to appreciate the advantages of platforms, which enable the employee to collaborate easily and it does not matter where they are placed physically. 

Before the blossoming of Software as a Service, the DAMs are installed software that exists on the server of a company. However, their utility has developed exponentially, particularly for distributed and global companies. At present, DAMs our cloud-based offerings. 

Benefits of Introducing DAM

The DAMS always give a vast array of environmental, economic and social benefits that include flood control, hydroelectric power, recreation, waste management, water supply, wildlife habitat, and river navigation. 

The major benefits of introducing DAM are including:

1. Flood control

Along with supporting farmers, the DAMs support stopping the loss of property and life caused by flooding. The flood control DAMs hold floodwaters and either release them beneath control to the river just lower the dam or store or distract the water for other purposes. For eras, people have made DAMs to support control of overwhelming floods.

2. Recreation

DAMs offer basic recreational facilities all over the US. The picnic areas, skiing, boating, camping, and boat launch facilities are completely supported by dams. 

3. Mine Tailings

There are over 1,300 mine tailings impoundments in the US, which enables the mining as well as the processing of coal and other essential minerals while safeguarding the environment. 

4. Debris control

In some cases, the DAMs offer improved environmental protection that includes preservation of the dangerous materials as well as unfavorable sedimentation. 

5. Navigation 

The DAMs and locks offer a stable scheme of inland river transport all over the heartland of the country. 

6. Irrigation 

Around 10% of American cropland is irrigated by using the water stored behind dams. Even thousands of jobs are tangled to deliver the crops developed with irrigated water.

7. Water storage 

The DAMs make reservoirs all over the US, which provide water for several uses such as agricultural, municipal, and industrial too. 

8. Electrical generation

The US is one of the biggest producers of hydropower in the globe, second only to Canada. The DAMs produce more than 103,800 megawatts of renewable power and also meet 8 to 12 percent of the power needs of the country. 

When You Should Use DAM For Marketing? 

The DAM system is a more sophisticated version of the current file storing methods, which could handle both difficult and big file types. Without even a centralized DAM system, a bigger amount of documents and assets are normally developed and then stored in various locations. 

For some people, it might be a shared drive. For others, the creative agency might store and also re-supply the assets as needed. Adopting the DAMs can result in a 10% productivity boost for several marketing teams. DAMs also boost marketing productivity by doing the following:

1. Saving time spent probing for assets

DAMs assist to remove the confusion as well as time lost searching for and providing the current assets. 

2. Developing consistency

When it is used as a portion of the marketing processes workflow as well as the authorization process, the DAMs support to minimize the hazard of unapproved materials working out by offering the perceptibility beyond crusade materials. 

Why Do Marketers Need To Care About DAM? 

The DAMs systems are actually a central portion of the technology infrastructure of a company. The main aim of DAMs is to stock, list, search and distribute the entire digital files. Along with this, they also streamline the workflows and offer file access to the various users. As a leading technology hub, they are commonly linked with IT. 

In reality, the DAMs are converting the marketing companies, which they are modifying how the worldwide teams communicate with each other, share resources, data and connect people who formerly worked in feed storage. 

Marketing is at the centre of the entire DAM uses. Even the design and marketing teams make and use many files in an organization from uploading the branded assets for the rest of a company to utilize and also to integrate the resources into their imagination. In such a scenario, the DAMs must be marketing-led and as well as incorporate with the current innovative workflows. 

Over the years, the importance of DAMs has developed and makes them a central portion of the tech infrastructure of a company. In recent years, organizations are presented with higher and new challenges. They should speak to many markets, many channels, many agency partners, and many products too. 

Top 5 Reasons Your Marketers Need DAM

In general, managing the entire marketing activities in your company is quite complex. The most important segment of this job for the entire marketing manager is to simply plan, make and organize the best quality content to involve their audience. 

Also, dealing with wide amounts of content can be ultimately time-consuming, specifically if you do not even have the perfect tools to assist you to manage it. 

Below are the top five reasons; why marketers need digital asset management (DAM) to be as effective as possible all over their diverse and extensive tasks. 

1. Always having prompt access to your content

The major reason for the necessity of the DAM to the marketing team is that you always have instant access to your content. If you have a smartphone, your content is always available out there and ready to work with. Also, having access means one other thing. If any of your content is not in your DAM, it does not occur for the entire useful reasons. 

Your DAM is a single source of the fact for the entire content in your organization. For those who have been managing marketing for some time, you will understand how essential it is to keep the best records of your marketing assets and materials as well. 

2. One place for everyone to use

If you work in a small company, it is simpler to have an overview of the content making process and the entire files available to you as well as co-workers compared to when you are in a big company. Obviously, when your team develops, the requirement for the best system to manage your files develops with it. 

3. Incorporate with your CMS and other systems

Another compelling reason that saves your time is incorporating your content with places, which you are going to post. Commonly, the content management system is used for this purpose alone. Incorporating your DAM is one of the best ways to guarantee you have access to all and can easily post the new content, images with limitations and add images to blog the label graphics or blog posts to guarantee that they do not even unintentionally obtain available. 

4. Share your marketing materials

If you want to send emails and use storage devices or sharing links to boxes or dropbox, the DAM system can assist you in a visually attractive way. If you have spent time attempting to obtain the hold of assets or design files used by external parties to make your content, you should understand how valuable such operation can be. 

5. Constantly reuse graphics, logos and images 

If you are working on landing pages, brochures and presentation materials for a certain campaign, the opportunities you are going to reuse more content in several various places. One of the major advantages of the DAM is to reuse those graphics all over the different marketing materials and ensure the result is continuous. The additional benefit is planning a campaign, then your job will be much simpler to handle. 

Conclusion 

Therefore, DAMs are just a piece of furniture rather than a portion of a core tech infrastructure. Even the marketers are able to access their properties in an isolated as well as random place and should upload them to wherever they are required, whether it is a Facebook post, media buyer or an agency brief. There is also no system track in place to track the life of a property from its development the entire way to its delivery. 

By simply linking a DAM System with the workflow of marketing, the companies can reduce prices by enhancing effectiveness, maintaining the consistency of brand all over the teams and channels and analytics of run post-production, and many more.

Read also – How Does a Digital Asset Management System Allow Your Business