Trending Social Media Approaches in 2022

Gunjan thakurMay 20, 2022

Which trending social media approach is going to change the game in 2022? This is a question that thousands of social media managers are asking themselves. To get ahead of the competition, you need to maintain a certain level of quality and relevance in the industry. Otherwise, your risk the chance of your audience abandoning you. 

Trending Social Media Approaches

Adapting to the ever-changing preferences of your audience can be challenging. Sometimes, companies even fail to do that effectively. Yet, not to worry — we looked at the top trending social media approaches in 2022 to help you increase your social media engagement and dominate the year to come. 

Buying Products Straight From Social Media

Shopping on social media is becoming an increasingly popular thing, especially among the younger folk. While social shopping has been around even before the pandemic erupted, stay-at-home restrictions set off the ticker for a social media shopping explosion. 

Surveys from Facebook Meta show that a whopping 80% of social media users utilize the platform to decide whether to buy a product or service. More than half of those surveyed (around 46%) completed their purchase online or offline. You may have noticed that most social media now have in-app shopping features installed. Facebook and Instagram are two of the best examples of companies that effectively cultivated their social media marketing strategies to fit the changing preferences of people. 

Opening a Facebook Shop is a great place to start changing your social media approach. Try to curate items that are likely to capture your audience’s eye instead of making sure you upload your entire inventory into your shop.

Using Social Listening Tools To Boost Analytics

Although it’s been around for quite some time, it wasn’t until recently that businesses started jumping on board the social listening train. Studies from Hootsuite show that around 22% of Google searches over the past few years are related to “social listening” and “social listening tools.” This means more people are realizing the value of social listening for their brand and business.

Social listening tracks and records what people are saying about your brand online. Once it’s gathered enough information, it synthesizes the data and provides businesses with important analytics they can use to improve their brand, products, and services.

If you’re looking for a design revamp for your brand, social listening might just be the way for you to get critical insights to help you achieve your goals more effectively. 

Outsourcing Work To Creators

According to a report from Social Media Today, the majority of brands today are shifting their budgets toward creator-driven marketing campaigns. A whopping 66% of brands worldwide spent more money on influencer marketing in the past two years than in the last decade. The market is expected to grow to $16.4 billion in 2022 from the $1.7 billion it was in 2016. 

The increasing use of short-form content on TikTok, Facebook, and YouTube is what caused these numbers to skyrocket in the past few years. To take advantage of this trend, your brand needs to collaborate with influencers with an already established fan base. Set aside a budget for effective creator marketing. Browse social media spaces and make a shortlist of influencers you think would be perfect for the job. 

Leaving Long-Form Videos Behind

Social media users scroll through hundreds of content each day. Capturing their attention can easily be achieved with a good design and a captivating caption. Yet, retaining their interest — that’s an entirely different ball game. 

With attention spans shortening and society becoming faster-paced, the need for shorter content online is escalating. In a study conducted by Vidyard, researchers discovered that about 60% of online videos published in 2020 were under 2 minutes long. Businesses flock toward social media platforms like Instagram and TikTok to leverage short-form content to generate sales and increase traffic. 

Still, that doesn’t mean that long-form content is dead. 

According to surveys, short-form content is better for generating new leads. Meanwhile, long-form content is better for increasing brand awareness and developing brand loyalty. Striking a balance between the two is one of the best things a business can do.

Spending More on Smaller Ad Networks

Studies from Kantar, an industry-leading consulting company, show that consumers are much more receptive to advertising on smaller social networks e.g., TikTok and Pinterest compared to bigger channels. Google Search Trends also report a consistently increasing search demand for ads on these smaller networks over the last two years. 

This may have been influenced by the fact that smaller networks are less saturated with ads. As a result, users suffer from less ad fatigue while ads get more views and clicks. 

Take a closer look at your audience. Determine what platforms they’re more likely to view your products and services on. Allocate resources to study your competitors and the way they conduct advertisements on social media. 

Final Thoughts

And that’s it — the top trending social media approaches that we think will help business conquer their social networks. Take the time to experiment with each suggestion. Find out what strategy works best for your business and good luck for the year 2022!