How salons can use QR Codes to run effective marketing campaigns?
Every Salon follows exceptional approaches to gain more profit and to make customers satisfied.
As we know that customers are the foundation of every business. So, the fundamental aspect of Salon marketing is to know and suffice the needs of your customers.
Giving importance to the customer at every stage in the marketing process assures outstanding customer satisfaction and enhances the chances of repeat Salon business.
You might have noticed some interesting square boxes in the advertisements and print publications. This 2D matrix barcodes are the QR (Quick Response) codes.
Several businesses have started using the QR code to give their customers the best experience. It is the best way to engage customers and make them visit again.
Table of Contents
Table of Content
Key Factors of using QR Codes in Marketing Campaigns
Set up Salon marketing campaign with the below tips
Convert your customers into regular buyers
Let customers download the Salon app
Ask the customers to give the product reviews
Instant sharing of contact details
What are QR codes
The QR codes were discovered by Denso Wave Company in 1994. It was launched to track the manufacturing method for vehicles.  Similar to RFID and NFD, the QR codes were initially used for tracking the items.
But, now it is considered as one of the most utilized elements for marketing. It accumulates more information as compared to the traditional barcode and behaves as the scannable link to connect to the online and physical world.
These can be used to make the customer download the app, access the WiFi network without a password, purchase the product and induct the customer service, etc.  It is clearing the fact that -almost 11 million households are supposed to use QR codes in 2020.
5.3 billion QR code coupons will be delivered by smart phones, and more than 1 billion smart phones will use QR codes in 2022.
The QR codes can be used to amplify the Salon ROI with the two-pronged approaches. First, at the store level to show the offers and secondly, at the product level to create bilateral products.
These can boost the post-purchase engagement by permitting the Salon customers to repurchase the products. This method is basically the powerful lead magnet that lets customers acknowledge loyalty programs or obtain worthy feedback.
//* The days are gone when the QR code was just black and white. It can be customized easily.  You can use your Salon logo, the attractive colours, and the major shapes to make customers involved. This approach is very helpful as it permits the customers to know what exactly they are scanning//*.
How does the QR code operate?
It is a very easy process. All you have to do is scan the code with the mobile device which is integrated with the QR reader application and the camera. You can download this application effortlessly from the free on leading smartphone platforms.
When the QR code is scanned with the device camera, it is interpreted into the actionable information like a mobile web page and the text messages.
If QR codes are not part of your Salon marketing strategy then you are missing a lot. It can be critically used for creating Salon customer’s interest, boosting sales and for driving traffic.  Presume coupons, ratings, social media awareness, contest entries, and reviews. Find out below what actually QR code marketing is.
QR code marketing
It is the proximity marketing channel that uses the QR codes to maintain a gap between the online and offline channels. These are used in the decisive locations for the customers to scan with their smartphones. With this, they can easily access the details of Salon products, offers, and discounts.
It is the passageway that can transform anything in the interaction point to improve your Salon customer’s digital experience. If your marketing approach is clear and effective then your Salon can enhance the online and offline sales effortlessly.
Leading organizations such as Coca Cola, Instagram, IKEA, and WeChat have strongly implemented this tremendous technology for their marketing campaigns and succeeded in the end.
Key Factors of using QR Codes in Marketing Campaigns
For using QR codes in communication, some key factors are there that you should consider:
- Call To Action (CTA) – Using CTA, your Salon customers can get the idea to scan the QR code. It is also beneficial in providing some information on what users anticipate to discover after code scanning.
- Content and Context- The QR code takes customers directly to the outstanding content and to the location of the code. Only pointing the QR code to the website homepage is not going to work.
- Mobile Landing Page- Surely you are using handheld devices to scan the code. So, you want to assure that you direct your customers to the mobile-friendly landing page for the best user experience. Assigning the users to the website formatted for the desktop view will not be beneficial.
- Tracking & Reporting- It is important to track the scans you have done in the marketing campaigns. Capturing the geographic data and the other critical significant information is also possible.
Set up Salon marketing campaign with the below tips
Convert your customers into regular buyers
Integrating the QR codes to the post-purchase permits the Salon customers to refill, re-order or scan your Salon products from the online store. This process can enhance customer retention rates effectively. With the geolocation in the tandem from the QR code, the customer location can find out.
For example; The product in the salon with the QR code shows the product information. This code can be used to re-order that product. This process is similar to the Amazon Dash button that was actually the Bluetooth tags that permit the Salon customers to buy more and provides the home delivery as well.
Let customers download the Salon app
Several applications and social channels have used the QR code to make customers download their app. It is conveying their individual brand voice and is serving for many purposes and some of them are:
- Getting new customers for downloading the Salon app
- Developing their brand with brand familiarity via QR code advertisement
- Obviously, marketing without an app is of no use. And, when your Salon app is installed, you can get in-depth information about your customer’s purchasing history. You can get a path to serve your customers in a more personalized manner. It is very advantageous and permits customers to have a more passive experience.
Ask the customers to give the product reviews
Your customer’s reviews can either destroy your Salon image or can help you to improve. It is estimated that more than 90% of the customers prefer reading reviews before they make their mind to purchase. And almost 88% of them consider the reviews as personal guidance.
- With the customer’s review on any of the social media channels, you are not only allowing them to raise their judgment, but also helping the future customers to think before visiting or purchasing.
- Do not let your customers leave reviews on twitter, instead, choose the channel that you can handle easily.
- QR code is the prompt and the best way to make your Salon customers review your Salon. If required, you can also offer them a discount for the best reviews. That simply means that you can use effective ways to make the customer satisfied.
Helps to generate leads
Create an email marketing list by the QR code. Send it to the customers pleasantly and engagingly. Get the responses by scanning the QR code. CTA will read “Scan to get a freestyle guide” or “Scan to get a free trial”. This approach is very powerful for lead generation.
Instant sharing of contact details
You, as a Salon owner, can use the QR codes for sharing the contact details with the customers. The best is that this approach is dynamic which makes it different from other regular cards. It only means that when you get involved, the QR codes adjust with you.
With the vCard QR code on your Salon, you do not need to re-print the details time and again. You can also have customers with your information on their mobile phones. You can engage them by sending them coupons and discounts on your products and services.
Wrapping Up
If your Salon is looking for new ways for effective marketing, then the QR code is the best approach. Practicing this, you can estimate the efficiency of fine-tune campaigns and offline marketing campaigns.
It connects your marketing efforts and offers your customers the chance to learn more. It can improve your customer experience, bring back customers to your Salon and convert offline footfalls to online visitors.
That’s all from our side. Hope you liked this article. If there is any other tip you have, then please share it with us. Queries and suggestions are welcome.
Thanks for your engagement!!
“Zin Lang Liu is associated with Salonist, a smart salon software for all types of beauty & wellness industries. She assists business owners on how to grow their business through fully featured software.”
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