How to Tweak Your Blog Design for SEO? A Simple Guide
It’s no surprise that a blog is one of the most important pages of your websites that drive more and new users to your website. People visit your blog to seek the desired information and find the solutions to their pain points. Basically, the purpose of a blog is to educate visitors by providing expert insights and valuable information that help them solve their problems. With useful content and stellar blog design, you can create a blog that stands out from the crowd.
In order to convince people to read your blog, you need to create a great blog design, optimize readability, and come up with the most interesting topics. Marketers need to optimize blog design in a way that it can draw customers into headlines, encourage user interactions and create a positive impression. Creating a great blog design is important to attract more readers and improve your search engine rankings.
If truth be told, besides blog content, there are a number of other factors that matter most for your blog SEO. With a stellar design, you can make it more appealing to visitors and increase your chances of getting ranked in search engines.
Let’s figure out how making some design changes in your blog will provide a great reading experience and help you reach its marketing goals.
Table of Contents
Add Visuals
If you think that blog is all about written text, then think again. From an SEO perspective, content in your blog plays a key role. Adding images, videos, GIFs, and infographics will help you attract more visitors. Google values visual elements, using images and videos in your blog posts is a great strategy to make your blog more engaging and interesting.
By using relevant and eye-catching images, you can allow readers to better understand the content, thus providing an amazing reading experience. In addition, using images in your blog posts can make your blog visible in visual search.
Using relevant and high-quality images in your blog will increase your chances of getting top rank on search engines. It is because Google prioritizes images, optimizing your blog for visual search will attract more leads, help them convert, and eventually drive more sales.
Use More White Space
When it comes to optimizing your blog logo design, it is important to focus on providing a great reading experience. When visitors land on your website, make sure they are able to read your content. If they find it hard to read the text, chances are they will leave the blog and won’t return. Using appropriate white space in your blog layout is critically important to make it visually appealing.
The goal of white space is to use enough empty space between content, images, CTA buttons, and design elements on the page. Using white space in the blog layout attracts readers’ attention and convinces them to read your content.
Blog Navigation Design
According to a survey, approximately 67% of visitors will leave the website if it has poor navigation that annoys visitors. Believe it or not, good blog navigation is important for your blog’s success and can reduce your bounce rate while convincing people to spend more time on your site. Navigation is the most important design element of a blog that can offer an awesome user experience.
With a great blog navigation design, you can guide readers to a certain post and explore the blog further. Good blog navigation will encourage people to go from one post to another and create an engaging experience.
Add Article Summary
To drive more traffic to your blog and rank well on competitive keywords, writing 1500-2000 words is ideal for a blog post. But when it comes to the user point of view, many users are looking for quick answers to their questions. For many users, skimming a 2000-word blog post might be difficult, using summary boxes is the ideal solution to provide users with the desired information.
Summary boxes are usually placed in the beginning of a blog post, allowing you to provide a short summary of the article or add short answers to questions your post discusses. Summary boxes make it easier for users to find the desired information, thus creating a positive user experience. Furthermore, it is good for your blog SEO, as Google will use these summary boxes for featured snippets. It increases your blog’s chances to appear on the top of SERP, thus getting more clicks on your blog.
If you haven’t experimented with article summary boxes on your blog, now is the time to use and check whether or not it improves your blog traffic or search engine ranking.
Follow Card-Based Design
In order to make your blog design interactive and user-friendly, using a simple layout design is important to organize all blog posts. Using card-based design is a sensible idea to organize information and help readers easily find the articles. Many famous websites, such as Twitter, Google, and Pinterest are leveraging card design and making the most out of it.
Basically, card designs have a consistent, repeated structure, highlighting the featured image, title, and prominent elements. They also include article excerpts that make it easier for readers to decide whether or not the blog post is right for them. Card design also includes the publishing date, so that users know the article is up-to-date and include the latest information. It also includes the author’s name and image, which is important to humanize the brand and establish thought leadership.
Don’t Forget to Incorporate Lead Magnets
When it comes to tweaking your blog design for SEO, adding enticing lead magnets to your blog is a smart strategy. The purpose of adding lead magnets is to convince people to provide their contact information in exchange for providing useful information. It is an effective way to attract highly qualified leads.
For example, you can add a CTA button on your blog post, convincing visitors to download an eBook or subscribe to your blog. A popup asking people to subscribe to your blog is another great idea that you can implement on your blog.
To Sum, All Things Up
These are a few design changes that you can make to improve your blog design and optimize it for search engines. Experiment with these design principles or come up with some interesting design ideas to make your blog user and SEO friendly. You can hire a web design agency to develop a custom blog design that perfectly fits your business goals.
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